Measuring the Impact of Speaker Programs and the Value of this Critical Channel

Most Life Science Companies leverage Speaker Programs as a means to educate HCPs about disease states and available therapeutics and devices.

Studies have shown it to be one of the most valuable channels for driving awareness, and one of the channels most preferred by HCPs. But how do you know whether your message is reaching the right audience and having the desired effect?  Join us for a panel discussion, hosted by Karen Villerreal, regarding the ways in which companies measure the impact of speaker programs on educating HCPs and reaching more patients with the right therapeutics to improve patient health.  Industry experts will discuss:

• What data is collected and methods currently utilized to understand the impact of speaker programs
• How the measured impact of speaker programs informs speaker bureau strategy and tactics
• Why it’s important to measure the impact of speaker programs and how to do so in a compliant way