Measuring Medical Affairs’ Impact in the Third Era

Measuring medical affairs’ impact in the third era: A pragmatic approach

By: Jimmy Baudot, Andy Higgins, and Remy Friedman

The rapid transformation of healthcare calls for a closer examination of how medical affairs has evolved and how its future trajectory will unlock new value for patients, healthcare professionals, life sciences organizations and society at large. Charting a course toward a new third era featuring medical as a healthcare integrator necessitates a pragmatic approach that goes beyond medical activities to measure medical impact and examine its influence on external beliefs, knowledge and behaviors.

This paper explores two fundamental questions:

• How can medical affairs begin its path toward the third era and effectively measure its impact?
• How does medical affairs improve the quality of impact measures using a pragmatic, common-sense approach to metrics?