Unlock long-term commercial success with the help of BioVid’s three iconic principles — Superman, Professor X, and Sasquatch — three ways to ensure your pharma customer segmentation is durable, actionable and believable.
In this session, you'll learn to:
1. Build segments based on both professional roles and personal identities to ensure relevance as market dynamics change
2. Apply behavioral science and cognitive insights to customize communications, enhancing segment effectiveness
3. Involve stakeholders throughout the segmentation process to develop realistic, widely accepted segments
Speakers:
Dominic Grove, Senior Director, Insights & Strategy
Stuart O’Connell, Senior Director, Insights & Strategy
10:00, Friday, 13 Nov 2026
10:00, Friday, 16 Oct 2026
11:00, Wednesday, 21 Oct 2026
