Managing Uncertainty & Risk in Pharma Marketing & Medical Planning

THE CONTENT

In today’s volatile and complex pharma market, uncertainty is not the exception but the rule. Yet most pharma brand, franchise, launch, medical, and tactical plans are still built on assumptions of predictability. This gap is a key reason why these plans often fall short or fail altogether.

This course provides a practical, pharma-specific approach to identifying, quantifying, and managing risk and uncertainty.

You will learn how to apply risk and uncertainty management tools directly to key global and local marketing planning processes, e.g. asset/brand planning, medical planning, portfolio planning, country launch and implementation planning. Successful integration of uncertainty management into planning processes will ensure robust, adaptive, and resilient plans.

To build risk-aware plans and avoid costly missteps, this course is a must-attend!

THE EXPERTS

• Dr Neal Hansen
• Mitchell Cooke