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Building on the momentum of our Investors and Patient Engagement series, this second roundtable focuses on strategies to integrate patient engagement into MedTech investment practices.

As the healthcare sector continues to evolve, there is increasing attention on making care more individual-centric and aligned with value-based models. Investors are recognizing the growing importance of real-world data (RWD) and patient preferences, particularly in the context of regulatory shifts and the rise of B2C medical devices. While not yet universally adopted, these approaches present opportunities for innovation and sustainable impact in MedTech.

This session will explore how patient engagement can inform investment decisions and support portfolio companies in developing products that better align with market demands and individual needs.

Key discussion points include:

  • Supporting Individual-Centric Approaches: How investors can encourage gradual adoption of individual-centered practices to enhance societal impact and build a competitive edge for MedTech companies.

  • Leveraging Patient Engagement for Risk Mitigation: Exploring how understanding patient preferences can help address regulatory and market challenges, particularly for B2C medical devices.

  • Education for Mindset Transformation: Addressing gaps in understanding patient engagement among investors and MedTech companies to build trust and align with evolving regulatory and market landscapes.

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