Introduction to Global Market Access Trends

With market access environments becoming ever more challenging and dynamic, understanding the global landscape is critical for life science professionals.

As 2025 unfolds, this timely 60-minute masterclass for LSAA members will provide an essential overview of the key trends shaping global market access and how they will impact your strategy in the coming year.

Join Neil Grubert, a renowned global market access expert with over 20 years of experience, and Anja Pownell, a specialist in German market access, as they unpack the evolving global market access challenges.

From the impact of a new US President to the significant reforms in Germany’s AMNOG and HTA processes, they will explore the changing regulatory frameworks, the impact of pricing and reimbursement models, and what companies must do to stay ahead.

Whether you’re navigating access barriers in Europe, understanding emerging trends in the US and Asia-Pacific regions, or seeking insights into overcoming post-launch hurdles, this session will provide you with the knowledge you need to thrive in the rapidly evolving global access landscape.