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Published 3 August 2026

It has been a long time since we were hoping to have Veeva Systems on the show — and we finally made it happen!

Veeva is the leading industry cloud for life sciences, and we had a LOT of questions to ask!

On this episode of the Amplifiz Pharma and MedTech Innovations Podcast, our host and founder Guillaume Villard sits down with Tristan Theurier, General Manager APAC at Veeva Systems, for a rich, candid and grounded conversation about why — and how — the Pharma Commercial Playbook must evolve to improve its relevance and performance in the AI era.

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