How to Use AI to Uncover What Your KOL Values

One of the top challenges for MSLs is gaining access to KOLs. Emails go unanswered, and many MSLs feel like they’re being ghosted. It can feel impossible to build relationships and get meetings, especially when the advice is always the same: “add value.” But what does that really mean? How do you figure out what your KOL actually values?

Unfortunately, there is no silver bullet. There isn’t one thing an MSL can do and then magically know how to add value. It’s a process of trial and error. The challenge of figuring out what your KOL values is a great application for AI. It can give you ideas to try out.

While AI can give you some great ideas, there’s no one-size-fits-all approach. You need to experiment, and at the end of the day, you’ll have to figure out what works for each individual KOL. Everyone is different! In this post, we’ll walk through a simple way to use AI to uncover what your KOL values and things to try to get access so you can build relationships.