Proactive vs Reactive: How the SIUU Guidance is Reshaping Medical Affairs Strategy with Josh Bryson

Podcasts

Organiser: Lumanity

Published: 28 July 2026

The FDA finalized its guidance on Scientific Information on Unapproved Uses (SIUU) in January 2025, giving pharmaceutical and biotech companies a framework for proactive off-label communication with healthcare providers. Yet many medical affairs organizations are still navigating what it means in practice.

In this episode, Peg Crowley-Nowick, PhD, MBA talks with Josh Bryson, PhD, Head of U.S. Medical Affairs and Evidence Generation at Argenx, about the real-world implications for medical affairs strategy.

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Proactive vs Reactive: How the SIUU Guidance is Reshaping Medical Affairs Strategy with Josh Bryson

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Proactive vs Reactive: How the SIUU Guidance is Reshaping Medical Affairs Strategy with Josh Bryson

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