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Organiser: ZS

Published: 22 July 2026

Companies are making meaningful progress in bringing barriers-driven engagement to life—embedding orchestration into workflows and rethinking how CRM supports smarter decision-making, coordination and customer progress. But turning that progress into consistent value remains complex.

In this podcast, Maria Whitman speaks with ZS experts Namita Powers, Srihari Sarangan, Omer Hancer, Mahmood Majeed and Ronan Wisdom about what pharma has learned over the past year and what it really takes to make CRM work in practice.

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