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Organiser: MAPS


Medical insights are the currency of Medical Affairs – but organizations are still struggling to leverage their insights to transform their strategy in a consistent and scalable way. Siloed insights repositories, high-effort insights analysis, and static reporting are leading to missed strategic opportunities.

This webinar will challenge if it is worth pursuing the long-promised potential of insights, and how this might be re-imagined to build an insights-driven medical organization. We will discuss the key challenges which limit the translation of medical insights into strategic impact and share best practices for embedding an insights culture in your organization.

Webinar Objectives:

  • Discuss some of the key challenges facing medical insights gathering and utilization
  • Share best practices to embed an insights-driven culture
  • Explore the future potential of medical insights


Seóna Rossi: PhD, MPSIStrategy Director, Link Medical Insights - Veeva


Natalie McCorkle: Director Field Alignment, US Medical Affairs - Novo Nordisk Inc.

Marcela Gonzalez Del Vecchio: Executive Director Global Medical Affairs - Merck & Co.

Available Dates

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