Grasp the concepts, terminology, methodologies and research techniques of Real World Evidence (RWE) in the context of optimising Market Access - Anticipate what external stakeholders expect from RWE along the product lifecycle - Know which data to use and how to develop a successful RWE study - Prepare for new developments.
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Why You Should Attend
RWE is a critical area of expertise in pharmaceutical companies, engaging various functions such as HEOR, Medical Affairs, R&D and Commercial. There are many challenges in the process of successfully implementing RWE. Executives participating in this open-enrolment course will contribute much more effectively in the cross-functional organisation that RWE requires. This course covers the basics required to understand what RWE is, why it is important, who needs/uses it and how you can utilise it effectively to help your role. The content contains the recent developments on RWE, as well as real life case studies on how RWE can be used and potential challenges that can arise.
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