Description/Objectives:
In the KOL Omnichannel Engagement ecosystem, MSLs must be empowered as the center of cross-functional omnichannel engagement.
This is particularly important in the Pipeline Education, Pre-Launch, and Newly Launched scenarios, where MSLs play a crucial role in delivering the latest scientific information to KOLs.
To ensure that MSLs are set up for success in their expanded role, there must be an aligned view of their scientific leadership value within the cross-functional organization.
Then, it is critical to enable and design relevant people, process, and technology practices to support.
To optimize KOL Omnichannel Engagement, the life science industry must recognize the importance of the multifaceted MSL role.
Moderator:
Jessica Wong: VP, Marketing, PhD, MPSI, Strategy Director, Link Medical Insights - Alucio, Inc.
Speakers:
Wendy Kampman: MD, Head, Global Medical Communications - Regeneron
Kelly Lo: Global Field Medical Excellence - Amgen
Donnie Wooten: PharmD, Global Field Medical Excellence - Organon
Bridgette Walker: Director, Business Development - Alucio
08:00, Monday, 18 Sep 2023 + 1 more
08:00, Wednesday, 4 Oct 2023
12:00, Tuesday, 3 Oct 2023
15:00, Wednesday, 11 Oct 2023
My Medical Affairs is a
Swipe Health Platform
My Medical Affairs is a Swipe Health Platform
