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Organiser: Sorcero

As companies are overhauling their Insights Management Processes and systems, the focus is turning to knowing the categories of Insight a company would like to collect (KITs) and formulating Key Insight Questions (KIQs) that uncover gaps. Current efforts to create great KITs and KIQs only scratch the surface of what's possible in today's insight-driven Medical Affairs function. Join us to discover how leading organizations are transforming static questioning frameworks into dynamic insight ecosystems that continuously generate actionable intelligence from field interactions, literature, and real-world evidence.

In this comprehensive session, our expert speakers will guide you through:

  • KITs and KIQs are essential for manual insights processing, but how might they be holding you back?
  • Building dynamic insight frameworks that evolve with scientific understanding
  • Using Medically-tuned AI to surface what you don't already know
  • Turning passive information collection into proactive strategic intelligence

 

Panel:

Vic Ho - Sorcero Facilitator | Kate Bradford - Alexion | Andrew Hewitson - Kyowa Kirin

 

Key Discussion Points:

  • The Role of KITs and KIQsWhile they are essential, could they be holding you back from insight discovery?
  • Insight FrameworksHow can you build dynamic insight frameworks that evolve with scientific understanding?
  • Medically-Tuned AIHow can AI turn passive information collection into proactive strategic intelligence?

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