From Insight to Action in Medical Affairs

Christina Hoffmann, Global Head, of Medscape Medical Affairs at WebMD is one of many industry experts in this article discussing how physicians’ increasingly digital-first consumption of disease-state education offers pharma a way to understand their needs more deeply and so find better ways to serve them.

Christina comments:

Pharma can develop a data-driven story about who does what, when and why, and glean patterns from how different data points link with each other

Physicians’ increasingly digital-first consumption of disease state education offers pharma a way to understand their needs more deeply and so find better ways to serve them.