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Christina Hoffmann, Global Head, of Medscape Medical Affairs at WebMD is one of many industry experts in this article discussing how physicians’ increasingly digital-first consumption of disease-state education offers pharma a way to understand their needs more deeply and so find better ways to serve them.

Christina comments:

Pharma can develop a data-driven story about who does what, when and why, and glean patterns from how different data points link with each other

Physicians’ increasingly digital-first consumption of disease state education offers pharma a way to understand their needs more deeply and so find better ways to serve them.

 

 

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