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Smarter Brand Strategy: AI tools for compliant brand planning in pharma

Masterclass Details:

Are you ready to unlock the transformative power of Artificial Intelligence (AI) in the pharmaceutical industry?

This exclusive 60-minute masterclass with Ethics and Compliance Specialist Dr Nick Broughton, is your gateway to understanding how AI can revolutionise commercialisation activities, from developing innovative marketing campaigns to enhancing their review processes.

Nick will tackle the ethical challenges and opportunities presented by AI, delve into classical issues such as the black box problem, bias, and privacy, while introducing new ethical considerations emerging in the field.

Gain critical insights into how ethical understanding is essential for success in an area where regulation is struggling to keep pace with technological advancements.

Key Learning Objectives:

  • Understand how AI is impacting the commercialisation of medicines and the opportunities it brings
  • Identify and analyse ethical challenges in the use of AI, including both established and emerging issues
  • Gain practical tips and advice to navigate ethical, compliance, and legal challenges in the use of AI in Life Sciences

 

Speakers

Dr Nick Broughton
Specialist in Pharmaceutical Ethics and Compliance at Ethos Pharmaceutical Ethics & Compliance

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