Effectively Leading Country Launches in Pharma

WITH Stephanie Hall

THE CONTENT
The first year of a product launch is critical, as early performance strongly shapes long-term success. For country teams, this means preparation, alignment, and flawless execution are essential.

This course provides a clear framework and practical tools for translating global launch strategies into actionable country plans. You will learn how to align cross-functional teams around shared priorities, tailor activities to local market realities, and anticipate common challenges that can make or break launch success.

If you want to ensure your country launch team is fully prepared to deliver on both global expectations and local needs, this course is an essential investment!

WHAT YOU WILL LEARN

• The ingredients of a successful country launch team.
• Timelines, critical elements, and tools to build an effective country launch plan.
• Key criteria to determine the optimal ‘Go-to-Market’ model for your brand.
• Principles and tools for measuring and assessing the progress of the country launch plan.
• How to ensure launch readiness at the country level.
• Key considerations for developing your post-launch optimisation plan.