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Organiser: MAPS


This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches. Learn from industry experts about the strategic goals of Medical Affairs and its unique impact generation in a cross-functional environment. Discover essential metrics for assessing performance and best practices for implementation. Explore cutting-edge data generation methods and technological advancements to enhance data quality and impact measurement.

Key topics to be addressed include:

  1. What is the strategic goal of Medical Affairs and how does it generate impact?
  2. What are the key metrics to measure Medical Affairs’ performance and impact?
  3. How can innovative data approaches enhance measuring Medical Affairs’ impact?


  • Carla Amigo - Medical Affairs Head, Takeda Growth & Emerging Markets
  • Victoria Elegant - APAC President, MAPS
  • Heidi Anthoni - Senior Director, Oncology Medical Affairs, Asia Pacific and South America, Daiichi-Sankyo
  • Michio Tanaka - Executive Officer, Vice President, Medical, AstraZeneca K.K.
  • Moderator: Joeri De Haes - Regional Director Japan and Asia Pacific, Trilations
Available Dates

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