Do you measure what matters?

Sometimes it feels like we are stuck in a loop having the same conversations over and over:

• Medical Affairs are struggling to demonstrate their impact

• Medical Affairs aren’t clear on how to measure impact

• The rest of the organisation don’t see the value Medical Affairs brings

One of the conversations I have over and over in workshops and coaching sessions and my Medical Impact Membership is - how can I demonstrate my value, and how can I communicate this with the rest of the organisation?

Medical Advisors, Medical Managers and MSLs are frustrated because they aren’t being seen.

I remember working in-house and the frustration of metrics looking at the number of interactions which in absolutely no way demonstrated

• The working being done

• The impact being made in the field

• Took into account the size of the territory/number of HCPs/other team members in-field

This led me to look at other ways of demonstrating the value of the work that Medical Affairs did.