Published 22 September 2026
Will artificial intelligence replace Medical Science Liaisons—or help them...
Thursday, 15 Oct 2026
I recently hosted a LinkedIn Live and chatted with Amish Patel. Although we weren't joined by Steven Bartlett, we did have an excellent conversation.
I host the Digital Transformation Series every month because I want everyone who works in the field to feel good about themselves and believe they can achieve amazing results. It's all about the human element of digital transformation and enabling people to deliver value.
I was delighted to welcome Amish Patel, a marketing consultant who aims to simplify Pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps Pharma companies create and execute effective engagement strategies while building in-house marketing capability.
The first time I saw Amish was on LinkedIn in 2022; his Christmas jumper video for the PM Society stood out to me. We officially met in an online meeting for the PM Society. Then we both attended the NEXT Pharma Summit in Dubrovnik and formed the NEXT Pharma Legends group at breakfast one morning.
Thursday, 15 Oct 2026
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