In this episode of the Digital Transformation Series, Mehrnaz Campbell speaks with Gareth Motley, a pharmaceutical leader with more than 15 years of experience across market access, sales leadership, stakeholder engagement, and commercial transformation.
Together, they explore how commercial roles in pharma are evolving, the changing expectations of healthcare professionals, and what organisations need to do to remain relevant in an increasingly complex environment.
The conversation covers:
- The evolution of commercial roles in pharma
- Customer engagement and omnichannel transformation
- Leadership, capability development, and behaviour change
- The importance of relevance, timing, and customer-centricity
