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Organiser: PharmaIQ

PHARMA SALES & MARKETING IN THE AGE OF AI:

GenAI, Agentic-AI and multiple agents, scaling Omni Channel, data-based orchestration and hyper-personalization

eHealth: AI applications for patient care, health data use, ecosystems

 

CORE TOPICS COMMERCIAL EXCELLENCE 2025:

  • Agentic AI in Marketing
  • Multifunctional AI agents
  • Integrating AI into CRM

 

  • AI-powered optimization of marketing strategies
  • Content Strategies and Generative AI
  • AI-powered data analysis

 

  • Scalable omni-channel strategies
  • Customer experience (CX) transformation in pharmaceutical marketing
  • Data & data-driven approaches

 

*Translated from the original German copy.

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