CSFs, roadmap & KPIs for Medical Affairs when launching a new product

Medical Affairs plays a very critical role in the complex launch process. To be a successful contributor in the cross-functional organisation that a pharma launch requires, Medical Affairs needs a pragmatic strategic framework and speak the same language as their colleagues in other functions.

This E-Seminar explains the fundamentals of the different launch types and their strategic implications for Medical Affairs. It maps out the various activities along the launch process where Medical Affairs is involved or is taking the lead, as well as potential KPIs to measure success. In addition, you will learn the tools that should be used to ensure cross-functional alignment in preparation of a launch.

Course presented by:

Kurt Arco

What to expect:

• 3.5 hour live online session hosted in Zoom
• Interactivity through Q&A, chat, polling and individual exercises
• You will receive the slides in PDF format ahead of the programme