Closing Pharma’s Content Gap to Improve Search Visibility

Speaker(s): Paul Murasko

Relevance, authority, and trust still determine which pharma brands get found, whether search happens on Google or in the AI tools HCPs and patients are increasingly using first.

What has changed is not the strategy, but how those signals are built, delivered, and interpreted across traditional and AI-driven search environments. Content slowed by MLR cycles, fragmented workflows, and inconsistent governance cannot meet the speed and structure required for both traditional and AI-driven search. This session shows how pharma marketing teams can close the content execution gap to improve visibility, scale content delivery, and strengthen search performance across channels.