Building Long-Term Partnerships Between Pharma & the NHS, plus The Power of Purpose-Driven Work

In this episode of Final Form, Amish Patel interviews Georgina Fihosy, a Strategic Account Manager at Novartis. Georgina discusses her role in engaging with senior leaders within the NHS and co-creating solutions to address their challenges. She emphasises the importance of moving away from tactical relationships to strategic partnerships that benefit patients, the NHS, and the pharma organisation. Georgina highlights the skills she draws on from her background as a pharmacist, such as clinical knowledge, patient-centred care, communication, and analytics. She also shares her time management strategies and tools, including the Pomodoro method and prioritisation.

In this conversation, Georgina discusses the potential for collaboration and shared learning in the pharmaceutical industry. She believes that working together and having open and honest conversations can lead to commercial success and positive outcomes for all. Georgina also shares her passion for purpose-driven work and how it motivates her to continue working in pharma. She expresses excitement about the possibilities of AI and health tech in the industry and encourages organisations to embrace these technologies. Georgina offers advice for newcomers to the pharma industry, emphasising the importance of building relationships and seeking help when needed. She also shares insights on balancing a full-time job with starting a side business, and the importance of understanding one's why. The conversation concludes with a discussion on the purpose of the podcast and how it aims to provide value, foster creativity, and raise awareness of important topics.