Published 1 September 2026
Speaker(s): Lesha Lewis-Crofoot & Willem Heydendael
Key Takeaways
- Rethink what success looks like: Traditional metrics can unintentionally replace Medical Affairs’ true goals, leading teams to optimize for the wrong outcomes.
- Beware of “value capture”: Metrics are not neutral—they can shape behavior and divert attention and resources away from meaningful, patient-centered impact.
- Focus on incremental change: Improving how Medical Affairs is measured doesn’t require a complete overhaul, but rather deliberate, step-by-step improvements guided by a clear impact framework.
- Own the measurement conversation: Medical Affairs should proactively define how its value is measured instead of relying on external stakeholders to determine success.
- Keep patients at the center: Any measurement framework should prioritize genuine patient impact, ensuring that metrics support—not undermine—the core mission of Medical Affairs.
