Boosting Medical Affairs Impact with Insights Excellence

With Maaike Addicks, MD

The Content

“Insight” is Medical Affairs’ strongest currency for making an impact in pharma companies.

Yet, to truly drive change through your medical insights, you need a clear understanding of several key aspects:

• What qualifies as a true insight, as opposed to mere information?

• How do you gather actionable insights systematically, rather than ad hoc?

• How do you select the tactics that will generate the best insights?

• And how do you ensure the insights you collect are used to inform decisions, shape strategy, and strengthen KOL relationships?

This course offers a practical, structured approach to building an Insights Excellence capability that delivers real organisational value.