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Organiser: EPG Health

What does ‘impact’ look like for digital HCP engagement and medical education?

Within the pharmaceutical industry, many continue to rely on ‘volume’ metrics; basic headline statistics like total reach, email open rates or page views. But truthfully, these offer minimal insight into the real impact of an activity and whether core objectives are being met.

It has proven far more difficult for Industry to demonstrate truly meaningful outcomes for HCP education, such as improvements in knowledge and clinical behaviour that implicate better patient care. New approaches are required to improve how this is achieved in the digital space.

In this article, we will assess the current landscape for impact measurement in digital medical education and explore how data insights can be leveraged to drive deeper HCP engagement and unlock meaningful metrics.

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