From The Lancet to TikTok: Benchmarking Success for Publication Strategy in Medical Affairs

Author(s): Dr. Mike Taylor & Julia Mutygullina, PhD

Scientific communications have never traveled so far so fast. Medical affairs teams need an omnichannel approach to planning and monitoring publication strategy.

Compass Points: The Future of Medical Affairs is a series exploring the strategic challenges facing medical affairs teams in today’s communication landscape—and the tools that will help them get it right.

The goal of everyone working in medical affairs is ultimately to improve patient care. But success is contingent not only upon the research, trialing and production of innovative treatments; it depends equally upon the firm’s ability to educate on the suitable applications of a new treatment and establish trust within healthcare environments.

If healthcare practitioners don’t know a better treatment or diagnostic exists—or if they do, but they don’t trust it—they won’t use it in treatment plans. This has implications for the quality of patient care and commercial impacts for the firms creating those new treatments.

But the chain of communication is more fragmented and complex than it has ever been, and this makes identifying and monitoring how information travels difficult. In order to make sure information is reaching the right people in the right places, medical affairs teams need benchmarking and measurement tools, like Compass by Dimensions, which are capable of processing the rich, complicated reality of the communication landscape today.