Artificial Intelligence or Artificial Irrelevance – What Pharma Must Do to Keep Up.

Expert panel: Richard Cassidy, Liisa Caliendo, & Kevin Fernando

Missed out on our talk “Artificial Intelligence or Artificial Irrelevance – What Pharma must do to keep up.” at NEXT Dubrovnik in May?

Catch up below on the brilliant conversations. It’s essential viewing for anyone interested in the rapid intersection of artificial intelligence and modern medicine, particularly how these technologies address the overwhelming pace of change in clinical knowledge, which now doubles every 73 days.

The current state-of-affairs makes AI tools indispensable for managing patient consultations and accessing real-time, evidence-based guidelines.

The panel also addresses critical concerns regarding trust and safety, highlighting the dangers of “hallucinations” in generic AI models, such as the fabrication of medical conditions, and how specialist platforms such as Medscape have developed vetted, peer-reviewed alternatives to ensure clinician and patient safety.