Applied Behavioural Science for HCP & Patient Engagement

THE CONTENT
Are you still relying on rational messaging? You might be missing the real drivers of behaviour change.

Changing behaviour is at the heart of every successful HCP or patient engagement strategy. But most pharma teams still focus heavily on logic, overlooking the fact that up to 90% of decisions are made subconsciously, shaped by biases, beliefs, and heuristics.

This course equips you with essential knowledge to apply behavioural science in your daily work. By teaching you how to work with the brain in mind, it enables you to influence decision-making more effectively throughout the customer journey.

This isn’t just another course. It’s a shift in how you think and communicate with impact.

THE EXPERT
The expert-speaker, Diana Heimberg, is very passionate about Applied Behavioural Science because of its proven track record in pharma’s communications to HCPs and patients.