Annual Symposium 2026

The future of medicines’ promotion: Are we brave enough to change?

Now in its third year, our Charity Symposium is designed to facilitate learning and encourage discussion around topical issues in the pharmaceutical industry.

At this year’s symposium, we are going to look at how we, as an industry, promote the medicines we produce and how it is likely to change over the next 5 years.

With new approaches to medicines and healthcare delivery, AI-powered communication technologies, a changing workforce, and new regulations, have we reached a tipping point requiring fundamental changes to how we promote our medicines? If we have, what will that change involve, and are we brave enough to do it?

Our speaker faculty will consider this question from a variety of perspectives. As well as leading thinkers from pharmaceutical marketing, we will also get insights from regulators and healthcare professionals.

Speakers: Paul Simms, Dr. Steph Millican, Professor Gillian Leng, CBE, Dr. Sheuli Porkess, Rob Wood, Amanda Smith, & Dr. Nick Broughton

All proceeds from the event will be donated to Bucket List Wishes.