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Organiser: Sorcero

Is AI for Medical Affairs Hype or Hyper-effective?

Join us as we dive deep into how to implement – and realize – real customer engagement using AI.

Discover how customer-centric omnichannel strategies are revolutionizing KOL engagement and transforming the medical affairs industry at large. See the real-world strategies that leading companies have adopted, equipping you with the tools to unlock omnichannel at your own organization. Here’s what you’ll learn:

The Power of Omnichannel: Explore how AI and analytics helps medical affairs deliver personalized experiences to KOLs across channels.

How to Identify the Pitfalls: Learn about the common challenges that can hinder omnichannel success – including siloed data and a lack of organizational alignment.

Why Data is Your Strongest Ally: Discover how advanced analytics can help you understand what KOLs really care about and personalize your content and customer journeys.

Real-World Inspiration: Hear practical steps, data integration techniques, and customer journey mapping strategies that industry leaders use to get results.

Transformative Technologies: Explore cutting-edge tools and AI technologies that enable a truly customer-centric approach.


  • Zeinab Sulaiman, Practice Leader, Medical Affairs, Centre of Excellence, Sorcero
  • John Wahba, Senior Director and Global Medical Education Lead, Gilead Sciences
  • Toby O’Brien, Digital and Omnichannel Consultant, Alt Engage


Don’t miss your opportunity to reimagine KOL engagement and finally master Omnichannel with the help of powerful new AI technology.

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