AI Makes It Easier to Move Fast in the Wrong Direction

Author(s): Rob Verheul

AI has made it easier than ever to produce solutions, and the speed is alluring. With even a half-formed prompt, anyone can generate graphics, websites or even software at a pace that would have been impossible even a year ago. The challenge is no longer effort, it is judgement.

The same tools that can sharpen thinking can also scale poor assumptions. Teams can now produce convincing solutions regardless of whether they offer any real value. That is where the risk sits. Velocity is not just speed. It is speed in a direction. If you are heading the wrong way, even by a fraction, AI does not help you correct course. It helps you get lost faster.

The question for enterprise organisations is how to harness that AI power, and how to direct it with enough precision that it creates value rather than simply increasing output.