Agentic Medical Information and the New Operating Standard

Published 1 September 2026

AI cannot be trusted as the ultimate authority on clinical matters. Yet it is quickly becoming the first place healthcare professionals (HCPs) and patients turn to search for and access information. This creates an important inflection point for medical information. How should the function redefine its role within the industry, and what must change about the way it operates to succeed in this new environment?

In this paper, we explore this new information era and why now is the time for medical information to double down on its role as custodian of scientific truth and orchestrate the seamless experiences customers now expect.