What it really takes to create zero distance to the patient

Videos

Organiser: ZS

Published 4 August 2026

Patients shouldn’t have to become project managers just to get care.

ZS’s Maria Whitman and Aaron Mitchell show what it takes to create “zero distance to the patient”: how to remove barriers before they appear, turn missed signals into action and use agentic AI to redesign decisions—not decorate broken processes.

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What it really takes to create zero distance to the patient | Agentic AI in biopharma

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The AI Trap: Why MSLs Can’t Rely on Automation for KOLs

Experience as a Medicine: Rethinking Patient Experience in Pharma

The AI Investment Producing the Wrong Results in Pharma

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What it really takes to create zero distance to the patient | Agentic AI in biopharma

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Related

The AI Trap: Why MSLs Can’t Rely on Automation for KOLs

Experience as a Medicine: Rethinking Patient Experience in Pharma

The AI Investment Producing the Wrong Results in Pharma

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