Author(s): Paul O’Grady, Teri Michelini, & Renu Juneja
Acknowledgment: The authors would like to thank ZS associates for providing resources and project support, especially Patrice Pearce-Grullón.
Key Takeaways:
- Medical Communications is evolving from a support function into a strategic enterprise partner for integrated scientific exchange and medical education.
- The white paper’s core vision is an Integrated Medical Communication Strategy (iMCS), supported by future-ready structures, clear ownership, and new capability development.
- Digital and AI adoption, new publishing/content models, and stronger impact measurement are central to how the function will operate going forward.
- Success depends on balancing global consistency with local relevance while managing the tensions that come with implementing this broader operating model.
