A Vision and Solution for Epic Web Strategy for Pharma Marketers

Digital content should add value at every step of the customer journey. A website isn't built to be a digital product brochure, it's built for engagement and conversion. To build a strong website subscriber base and increase engagement, you'll need to offer frequent educational, non-promotional content that provides real and immediate benefits, such as e-learning or opportunities to connect with or learn from other clinical experts.

For those users who are attracted by your content and want to engage more deeply, you must create a frictionless experience for content sign-up, event registrations, and requests for personalised support or customer service.

However, even many marketers face challenges with the execution of their vision due to the poor web platforms and components provided to them. Excellent online marketing and customer experience is hindered due to technical limitations. For example, landing pages take too long to create, rep booking systems are not integrated with CRMs, there are no automated subscriber 'welcome journeys' and reps aren't notified of critical content interactions. The unfortunate result is that valuable content exists but it fails to convert or generate commercial impact.

The solution that can enable marketers to better execute their vision for web engagement is to create a strategic design system.

Watch the video to learn more...

To listen to the full podcast with Rob, Ed, and Dan, visit: https://brandcasthealth.com/resources/everybody-hates-pharma-websites-lets-turn-irrelevance-into-impact/