Closing the Confidence-to-Action Gap: A Practical Path for AI in Medical Affairs

Speakers: Kirk Shepard & Gary Lyons

Moderator: Girish Pashilkar

New industry research reveals a striking gap: 86% of Medical Affairs professionals believe AI will improve their function’s efficiency in the next two to three years, but only 20% describe their organization as leading edge. This gap between belief and action is structural: most teams are using AI as chatbots opened on demand for individual tasks, while the more comprehensive workflows that define Medical Affairs operations remain largely untouched.

Drawing on industry research, roundtable discussions, and recent conversations with Medical Affairs leaders, this session explores the specific hurdles slowing AI adoption and what workflow-integrated AI requires to move from operational tasks toward higher-stakes Medical Affairs work.