When HCP Decisions Move Faster Than Your Campaigns: 3 Ways Brand Teams Can Adapt to Changing HCP Behavior

Speakers: Bradley Birenbaum, Jackie Markle, & Daphne Earley

Moderator: Frank Fascinato

Pharma brand teams are investing heavily in HCP engagement, but many campaigns are still built around target lists, message tracks, and media plans that are locked weeks or months in advance. Meanwhile, HCP behavior keeps changing.

Join us for a practical discussion on how brand teams can move from static campaign planning to more adaptive HCP marketing. In this session, industry leaders will explore how dynamic targeting helps marketers understand where HCPs are today, adjust engagement based on changing behavior, and make better decisions about who to reach, what to say, where to invest, and when to stop.

You’ll gain key insight into how to:

• Find the HCPs your current targeting may be missing
• Match content and messaging to where each HCP is in their journey
• Make smarter media and campaign decisions before the moment passes