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Organiser: MAPS

Published: 23 July 2026

Summary

The 2026 MAPS Annual Benchmark Report combines quantitative benchmarking data from the 50 leading organizations in Pharma, MedTech, and Medical Nutrition with key discussion points to identify industry norms, emerging trends, evolving operating models, and leading practices.

The findings reveal a Medical Affairs function that is becoming increasingly strategic, evidence-driven, digitally enabled, and accountable for demonstrating measurable organizational impact.

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